Storewatch: In bloom
If you blink or drive too fast along St. Joseph Boulevard in Orléans, chances are you’ll miss Stoneblossom Floral Gallery.
Housed in a small, white building with an almost invisible wood sign, what the flower shop lacks in square footage it more than makes up for in creativity.
Lynette Deir, a painter and sculptor, and her partner Michael Mullen, an animator, opened the shop about 18 months ago.
“It’s been fantastic,” says Deir, 31, who worked as the lead designer in another flower shop before opening her own business. “We are very happy we took the gamble.”
Since opening, the couple has been busy with weddings and special celebrations, which account for about 50 per cent of their business.
The creative duo tries to bring an organic touch to all their projects, using branches and moss to hold up delicate orchids rather than the plastic clips so often used by other florists.
They also grow many of their own blooms, including hydrangeas, bittersweets and veronicas, using a small patch of land near the store and gardens at Deir’s sister and parents’ home in Brockville.
“We try to leave less carbon footprint whenever possible,” she says.
Relying on her artist’s eye, Deir carefully chooses her pots, preferring the modern, clean lines of glass or ceramic. She describes her designs as modern, with rustic and organic touches, and uses a collection of old ironing boards to display her arrangements.
Recently, she combined vibrant pink peonies with lush purple lilacs and pink roses for an overall soft and romantic effect.
To keep costs down, she uses primarily seasonal blooms, and she says the fresher, the better.
Her prices are considerably less than some of the high-end floral shops across the city. Potted orchids start around $40 and smaller arrangements are priced from $35.
The store, which blends industrial and rustic elements, also showcases her original paintings, including large and small canvases splashed with dramatic colour. Prices start around $100.
“We get to do what we love,” says Deir. “It doesn’t feel like a job. Other than being really tired after a big project, it’s been so much fun.”
Location: 2980 St. Joseph Blvd.
Summer hours: Monday to Wednesday, 9 a.m. to 4 p.m.; Thursday and Friday, 9 a.m. to 5 p.m.; Saturday, 10 a.m. to 4 p.m.
Contact: firstname.lastname@example.org or 613-424-2249
— Nathalie Trepanier