The Slater: Capitalizing on the urban vibe
The address is an unexpected one for a condo development, surrounded by office towers and with Slater Street, a major transit route, at its doorstep.
That location, though, gives The Slater, located on its namesake street just east of Bank and the first Ottawa condo development by Broccolini Construction, its intense urban vibe. That vibe resonated loud and clear during the VIP launch last week, an event followed a couple of days later by the public launch.
The Slater is a 22-storey mixed-use project of glass overlaid with a black grid that blends mid-20th century and contemporary architecture. It will feature 164 condos and, as a separate operation, 140 hotel suites.
Condos range from 417 to 1,578 square feet with prices starting at $199,900.
Last week’s launch featured a 674-square-foot model suite. Despite a steady stream of visitors, the unit felt bigger than its footprint thanks to design features like frosted glass doors for the foyer closet and adjacent laundry room, an efficient kitchen and natural daylight streaming through the wall of windows in the living/dining area and in the bedroom. Low-slung furniture heightened the feeling of spaciousness, while touches like the trio of oversized metal pendant lights above the kitchen island — like almost everything in the model suite they are standard items — gave a sense of cool urban chic.
“You’re within the urban core here, that’s the biggest appeal,” said John Kuy at the VIP night. He had just purchased two penthouse units, one of them a two-storey model, as rental investments. “It’s on the transit route, so even if you don’t work in the core you can still get anywhere in the city.”
As he talked, visitors scoured the suite under the attentive eyes of busy sales representatives. By the end of the first day, those representatives had sold 30 units and secured holds or conditional sales on another 68 condos, said Marnie Bennett of Bennett Property Shop Realty, which is handling sales of the project.
Bennett, a tireless promoter with a keen knowledge of the local condo market, is especially enamoured of The Slater’s fifth-floor amenities area. Admiring the spectacular renderings, she pointed out how the amenities overlooking Slater Street will include a terrace with a hot tub, a gym, a formal dining room (“look at this: isn’t it beautiful?”) with its own kitchen and a small theatre with a massive screen.
The amenities were tempting Nathalie Guillette and Charles Proulx. The couple, who had already downsized from a single home to an apartment near the Montfort Hospital, would love to be downtown where Nathalie works. However, they also need a larger unit with one or two parking spaces, which would drive the price at a spot like The Slater to almost $400,000 — more than they are prepared to spend.
“We’re looking at older condos because they’re cheaper,” said Guillette. But, she added wistfully, “They don’t have everything like the amenities in these new buildings.”
The Slater and its extras might never have been.
Broccolini, which already owned the land, at first considered building a combination hotel and office building, says the company’s director of planning, Michael Beach. Instead, the company opted for the more financially promising condo-hotel combination, an increasingly popular option for developers (Ottawa’s Ashcroft Homes is building re, a hotel/residence project on Sparks Street).
“It’s nice to be part of this resurgence of building mixed-use buildings downtown,” says Beach. “It’s the way a capital city should be. We feel we’re doing our part by doing a hotel-condo combination and, if we keep doing things like this, we’ll have a vibrant city.”
What: 22-storey condominium with 164 condos development by Broccolini Construction
Price: Starting at $199,900 for 417 square feet and rising to $909,600 for a 1,578-square-foot penthouse
Extras: Parking $35,000; condo fees starting at $204.74 per month (plus $68.82 per parking spot)
Sales centre: 199 Slater St.
Hours: Monday to Friday, noon to 6 p.m.; Saturday, noon to 5 p.m. Closed Sunday.
Information: 613-230-0199 or theslater.ca