Crocs stage comeback

Until this week, I’d never slipped my feet into a pair of Crocs. I never liked the look of them and couldn’t imagine walking around feeling like I was encased in multi-coloured rubber. For years, the fashion police lambasted the footwear saying they were better suited for circus clowns, gardeners or pool boys. But comfort won out over the fashionistas and after 10 years in business, Crocs have become a summer stable because they are light, flexible and dry super quick.

Fresh designs in the past year – from loafers and canvas sneakers to rain boots and ballet flats – have sparked renewed interest in the footwear, which helped company revenue top $1 billion last year. Here is a story by Misty Harris on the comeback of Crocs.

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